iWorld
SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’
MUMBAI: Tired of melodramatic soaps that you really can’t relate to? If you are craving for something different and fresh to keep you entertained, then SonyLiv, has just the show for you. The platform is all set to roll out Married Woman Diaries, an original digital series directed by Kabir Sadanand which chronicles the lives and issues of an urban couple through the perspective of the female partner.
With every episode showcasing the issues, differences and disagreements that the couple deals with on a daily basis, the 10 episodic web series will be available on the platform 26 December. Episodes will range in duration from 12 to 15 minutes and will offer funny insights into marital life, from the wife’s point-of-view.
Produced by Frog Unlimited, the show is a humorous take on the lives of Shweta, a stand-up comedian, played by Suzanna Mukherjee, and her husband Rishi, a senior marketing manager in an ad agency, played by Abhishek Rawat.
“With their entertainment sensibilities having evolved beyond the run-of-the-mill, the Indian web viewer is on the lookout for new and relevant content that breaks free from the stale formulaic formats. Given the novelty of the concept and the relatability of the situation, we are confident that the forthcoming original, web-series, ‘Married Woman Diaries’, will be a massive hit with our millennials, underlining our new brand proposition of We Liv to Entertain,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.
As different as chalk and cheese, the two are still head-over-heels in love with each other even after two years of being married. But as Shweta deals with the changes in her husband post marriage, love seems to be gasping for breath amidst wet towels and messy kitchens, leading to hilarious situations that firmly establish that marriage.
This show is completely in sync with SonyLiv’s renewed brand ethos, ‘We Liv to Entertain’, and underlines the platform’s status as the ultimate destination for experiencing diverse, high-quality entertainment with engaging stories and a talented troop of performers.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
