iWorld
SonyLiv launches original Marathi web-series ‘YOLO’
MUMBAI: SonyLiv has announced the launch of an original regional language web-series. Titled, YOLO – You only live once, the show has been conceptualized and developed by Indian Magic Eye (IMEPL).
YOLO is a Marathi web-series that is centred around the coming-of-age story of four young adults – Choko aka Shivraj Waichal, Sarika aka Shivani Rangole, Rochak aka Ruturaj Shinde and Pari aka Shashwati Pimplikar. Sai Tamhankar, Nagesh Bhosale and Anand Ingle who are the well known faces in Marathi Entertainment industry also feature in this web series.
Directed by Sameer Vidwans, the show is the story of four young adults who unexpectedly go through a series of dramatic events that transforms their perspectves on love, relationships, sex and life in general. The story also involves differences of opinion between two generations on concepts of morality and ethics.
“The Marathi regional audience is gradually emerging as a large and strong consumer base for original content on the digital medium. To cater to their emerging desire for high-quality entertainment intheir language and with a cultural essence, they can relate to, we at SonyLIV are proud to roll out ‘YOLO’, the country’s first-ever web series in a regional language. This move underlines our commitment to deliver the most appealing original content across the traditional boundaries of genres, languages or geographies. The motive is to delight and entertain, whilst also raising the common issues surrounding the youth,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.
The story begins when Choko’s family members are going away for a week. An incident takes place which involves a lot of drama.They learn to think beyond their own selves and start seeing each other and their own parents in a different light. They evolve as better human beings. This coming of age story will have an extremely humorous yet deep, bold yet not below the belt treatment. It will be relatable to the youth as well as the elderly since it also reflects their experience and mature point of view.
YOLO not only enhances the entertainment options available to SonyLiv’s Marathi viewers, but also adds great value to their viewing experience by offering original entertainment content that they can relate to and associate with.
The launch of YOLO is in sync with SonyLic’s uplifted brand ethos of ‘We Liv to Entertain’, which is aimed at providing the most comprehensive entertainment content to meet the varied requirements of its diverse audience base. It is also a strategic move on the part of SonyLiv to augment the traction that it is currently receiving from regional audiences who are actively embracing the digital platform as a primary means of content consumption.
Link for the Episode: www.sonyliv.com/dplnk?schema=sony://asset/5276724430001
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
