iWorld
SonyLIV encourages the Rio Indian contingent with #WohHaareNahin
NEW DELHI: Success is a sheer refusal to accept failure, a dogged determination to break free from the shackles of one’s circumstances and a willingness to rise above oneself in pursuit of one’s dreams.
SonyLIV, the complete digital entertainment platform with content for audiences across genres, has highlighted through a video showng how Indian athletes had to overcome several odds in order to win a place at the Games, and is a fitting tribute to the effort of the country’s Rio Olympics contingent.
Titled #WohHaareNahin, the short 90-second AV opens with a clock showing 05:30 AM. Glimpses of tickets, a passport and an Olympics pass are shown in subsequent shots.
An athlete, presumably recently-returned from the Olympics, can be seen getting dressed in her India practice kit. A contemplative musical arrangement can be heard in the background, as the narrator explains why winning a medal should not be assumed to be the only criterion for victory. The video goes on to subtly explain how Indian athletes had to overcome hardships such as injuries, criticism, apathy towards their chosen sport, a distinct lack of training facilities, and a dearth of sponsors and adequate monetary recompense to earn the privilege of representing their country at the grandest sporting arena, the Olympic Games. It ends with a shot of the athlete jogging away into the distance, refusing to give into disappointment and continuing her daily warm-up.
Currently live on SonyLIV’s web and a mobile platforms, the AV encourages viewers to tweet their support to the athletes with the hashtag #WohHaareNahin, appreciating their efforts and their representation of India at the Games.
Link: http://www.sonyliv.com/details /promos/5095102376001/Woh-Haar e-Nahin—Tribute-to-Indian-Co ntingent-at-Rio
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
