GECs
SonyLiv begins registration for ‘Shark Tank India: Season 2’
Mumbai: After a stupendous success of season one, Sony Entertainment Television’s “Shark Tank India” produced by StudioNxt has opened the registrations for its second season from 30 April on SonyLiv.
With a rapidly changing business environment, India’s dynamic start-up culture has seen innovative ideas that are triggering revolutionary changes. Bringing forth entrepreneurs scattered all over India with innovative business propositions and products.
Firing up the business growth engine with 85000+ phenomenal entries, the first edition of “Shark Tank India” successfully paved the way for budding entrepreneurs from all walks of life where the Sharks invested Rs 42 crore across 67 businesses. Whether you are a home entrepreneur, business owner, start-up or just have a business idea, here’s your chance to realise your business dream and scale it.
The first edition of “Shark Tank India” celebrated the distinctive spirit of entrepreneurship including Jugadu Kamlesh’s KG Agrotech, a multipurpose bicycle for farming; Duvvuru Varshitha’s healthcare start-up Vivalyf Innovation’s non-invasive glucometer; ‘Annie’ created by Tinkerbell Labs; Sulay Lavsi’s Bummer, an Indian comfort wear brand; Skippi Ice by, Ravi Kabra and Anuja Kabra or ‘Momo Mami’ Aditi Madan’s BluePine Foods, amongst many others.
Following is the four-step process to register for the show:
Step 1 – online application
Download or update the SonyLiv app and fill the Shark Tank India Season 2 registration form by following the instructions mentioned on the app. Mention your business idea. If you hook the Shark Tank team with your idea, you will proceed to the next step.
Step 2 – the pitch
In this stage, the Shark Tank team will get to know the applicants and their business ideas better. The applicants will have to tell the team what makes their business idea extraordinary and why is it worth investing in! This will have to be done in the form of a compelling video pitch (three min long) which will decide whether the idea is worth making the cut on “Shark Tank India Season 2.”
Step 3 – the audition
The selected applicants will go through a round of auditions with the Shark Tank team which will be the penultimate step towards making it big with the second season of Shark Tank India.
Step 4 – the Shark tank
This is the ultimate test of perseverance. The selected applicants or the ‘Pitchers’ in this stage will find themselves face-to-face with the ‘Sharks’ or the investors who will understand, assess and make an offer based on the applicant’s final ‘pitch.’
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
