Kids
Sony YAY! unveils its fresh content line-up
Mumbai: Sony YAY! is all set to extend its three-pronged approach of entertaining, experiencing, and exploring with its array of offerings this festive season. This Diwali, the channel welcomed its audiences into their Happyverse – a unique world that brings happiness to the audience at every touchpoint.
Sony YAY! further strengthens its leadership position as it promises to entertain its young audiences while satiating their need for variety through content that is wholesome and engaging. The channel expands its breadth of content with the launch of its iconic shows in new avatars.
Sony Pictures Networks India Kids’ Genre business head Leena Lele Dutta said, “Since its inception, we have curated a world for our young audiences that they can call their own. We are very excited to introduce Happyverse – a world filled with endless fun, friendship, and excitement that gives them an opportunity to be their unapologetic selves. It is their undaunting love for Sony YAY! and the characters that keeps us motivated to keep doing something new and exciting consistently.”
Oggy and the Cockroaches: Next Gen has introduced a new character, Piya, whose friendship with Oggy will take audiences on a rib-tickling joyride. Taarak Mehta Kka Chhota Chashmah has returned to the screens with a brand new season of complete family entertainment.
Furthermore, after becoming one of the top five shows in the slot within the first week of its release, Naruto is returning with the ninja’s journey ahead. Sony YAY! is set to delight Naruto fans with the opportunity to own Naruto merchandise, which will be available in a variety of apparel, home décor, and consumer electronics.
The channel experiments with new formats with a variety of new shows, including PaJaMa, a homegrown slapstick comedy, and Sergent Keroro, a popular and funny Japanese manga series. The celebration will continue with the release of Magoo, as well as the most popular twin cats, Honey and Bunny, who will take audiences on an endless joy ride.
Through a specially curated on-ground initiative called “Oggy’s Tour of India,” the channel now extends the experience beyond television and across the length and breadth of the country. This festive season, audiences across the country will be able to meet their favourite toons up close and personal thanks to this extensive on-ground property.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
