Kids
Sony YAY! to launch ‘Ding Dong Bell, Masti Ka Khel’ on 16 August
Mumbai: Kids’ channel Sony YAY! has launched a new show ‘Ding Dong Bell, Masti Ka Khel’ starting 16 August. The animated series is a chase comedy with a voice-over by Jaaved Jaaferi and Mubeen Saudagar.
In every episode, the Kukkads – Ding, Dong, and Bell are chased by a hungry fox, named Bhukkad. The perennially hungry fox is forever on the prowl for these chicks who are always at the ready to foil his plan. Each chick equipped with a special talent of ‘brains’, ‘brawn’ and ‘beauty’ is in the race to outsmart the fox and hence creating a laughter riot for kids. Every failure angers the determined fox to devise even more elaborate plans to outwit them in each passing episode, which usually ends up being a wild chick chase.
“‘Ding Dong Bell, Masti Ka Khel’ is our pre-festive treat to kids which is packed with a hilarious ride doubled with funny commentaries by the best artists of the industry. While we have a barrage of new content lined up for the upcoming festive season, this is to give our young audience a taste of what they can expect in the coming months and continue serving them all their favourite characters & narratives,” said Sony Pictures Networks India, business head, Leena Lele Dutta.
“I have always loved working with kids’ content and with a show like Ding Dong Bell, it has been a laugh riot while shaping up the narrative around it. The show is a perfect mix of comedy and adventure,” said Jaaved Jaaferi.
Sony YAY! will introduce the new characters of the show in an exclusive sneak peek on 14 August via Zoom.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
