GECs
Sony TV kickstarts campaign for ‘KBC 13’ with a three-part short film
Mumbai: For the thirteenth season of Kaun Banega Crorepati (KBC), the launch communication has evolved from being an advertising campaign to becoming branded entertainment. For the very first time, Sony TV explores a long-format film that will be presented in three installments. The film titled ‘Sammaan’ is conceptualised, written, and directed by Bollywood filmmaker Nitesh Tiwari.
Shot exclusively in Berchha, Madhya Pradesh, the film stars actor Omkar Das Manikpuri best known for his stage and film performances. With local talent adding to the authenticity of the narrative, the film delivers an immersive cinematic experience.
The idea of shooting this film at a real village like Berchha reiterates how KBC resonates with people of the country, even in its most remote corners, the channel said in a statement.
The film opens with a contextual scenario, relatable characters, and the narrative, helmed with a tinge of humor, engages the audience in the most unexpected manner. Nitesh Tiwari brings alive an interesting take on human emotions and aspirations with utmost subtlety.
KBC 13 is expected to on air soon
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
