Kids
Sony to shift Animax channel to SonyLiv
MUMBAI: Sony Pictures Network India’s first kids channel Animax will go off air soon. The network, which launched the channel in 2004, had been targeting the 13-35 age-group, and niche anime lovers.
The channel was operated and broadcast from Singapore by Animax Asia and distributed by Sony Pictures Networks India (SPN) India. It is also the only channel to simulcast anime in India and Japan.
The network will close the channel but the content will be available on its OTT platform SonyLiv.
Sony Pictures Network India CEO N P Singh said, “Animax has been around for a long period of time. Anime is popular with a very small segment of the audience. We will take away Animax, and instead will give them the opportunity to view Anime on SonyLiv.”
The network has announced the launch of its much-awaited kid’s entertainment channel, Sony Yay! that will go live on 18 April 2017. Promising to be the ‘Destination for Unlimited Happiness’ for kids, the channel has roped in the young cinestar, Tiger Shroff, who has become a phenomenon with kids across the country, as its brand ambassador.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
