GECs
Sony strengthens its international format IP portfolio in India
Mumbai: Following the success of “Shark Tank India,” Sony Pictures Television (SPT) is looking at introducing some of its most popular formats such as nine-time Emmy award-winning show “The $100,000 Pyramid,” “Raid The Change,” and “Can’t Touch This” in India.
“These three formats are not just well-liked by audiences worldwide, but also bring an array of brand and product placement opportunities,” said the media company in astatement.
SPT is one of the key players in the Indian reality television space, with its bouquet of marquee shows such as “Kaun Banega Crorepati” (KBC) and “Shark Tank India.” KBC is the Indian version of the Emmy award-winning game show “Who Wants To Be A Millionaire.” SPT also has a vast repertoire of scripted formats such as “Damages,” “The Big C,” “The Nanny,” “Mad About You” and “Chosen” which cater to audiences of different demographics and tastes.
“Shark Tank India” is a show that focuses on India’s booming start-up economy and became a big hit in Indian households, captivating the attention of non-business linked members, including men, women and youth alike. Launched in 2001, as “Tigers of Money” in Japan, created by Nippon TV, the format is distributed in over 40 countries by SPT.
“With the evolution of content consumption patterns across the globe, media, and entertainment leader SPT has been playing an important role in growing and adapting to the new landscape. For over a decade, SPT has been bringing pathbreaking unscripted and scripted formats and shows that have enthralled audiences globally, including India,” said the statement.
“The most significant aspect of curating unique entertainment offerings for the Indian audience is to take the right programming decisions at the right time to be able to connect with the masses,” said SPT South Asia VP for sales and distribution Sonika Bhasin. “We aim to create a space for innovation by bringing our popular international formats to India, which will add value to our clients’ platforms and have high success rates. We are optimistic about the scope of extending our iconic formats to leading broadcasters and OTT platforms who are equally committed to bringing global properties to the native audience.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
