GECs
Sony strengthens its fiction line-up
MUMBAI: Sony Entertainment Television seems to be strengthening its fiction line-up. The channel that believes in content being the king, keeps exploring with different storylines. With not-so-strong fiction line-up, the Sony is all set to launch a new show which showcases the story of a man’s struggle to strike the perfect balance.
Come 1 September, the channel is will break the stereotype with Hum Hain Na. The Indian woman has always been the epitome of tradition and values in our society, but can the men be left far behind? Every mother has expectations from her son; every wife wants attention from her husband, every sister is possessive about her brother! But will the perfect man be able to live up to these expectations?
The new series dabbles with the subject that gets many women thinking – ‘kya ek perfect beta, ek perfect pati bhi ban sakta hai’?
Produced by DJ’s Creative Unit, Hum Hain Na is set in the beautiful town of Benaras and follows the life of a young and charming boy, Shivprasad Mishra aka Bunty (Kanwar Dhillon). An ideal brother, son and friend, he is the blue eyed boy of his family. His entire world revolves around the three women in his life – his amma, badi didi and chhoti.
In any given situation, he has quick fixes to brighten up the mood of each of his family members. But in a bid to keep everyone happy, Bunty’s own personal life is always in trouble. His life takes a turn when his elder sister makes him promise not to get married until she is married off. Being a true Benarasi, Bunty vows to never go back on his words but is stuck at the crossroads when he bumps into his dream girl, Saagarika (Pratyusha Banerjee), at a family wedding. Saagarika, raised single-handedly by her father who is unaware of a woman’s needs after her mother’s death, sees a complete contrast in Bunty who is full of affection and is sensitive towards women. When these two opposites meet, what follows is a series of interesting and heart-warming events.
Sony chief creative director Ajay Bhalwankar believes that Indian television has always appreciated women’s contribution to a family, but this time it is celebrating a man’s role in bringing the family together.
“Hum Hain Na is a refreshing yet modern take on how Bunty balances the different women in his life seamlessly. Our protagonist, Bunty transitions from being a doting brother and a caring son to a sensitive boyfriend so impeccably that it seems as if he is almost unreal. His sensitivity and emotional nature might make one feel he is metrosexual, but in reality his heart belongs to the values of the place he belongs to,” adds Bhalwankar.
DJ’s Creative Unit producers Deeya and Tony Singh asserts: “Hum Hain Na is a story very close to reality. It’s about a boy who is a perfect son and a perfect brother, he wants a wife who will embrace his universe which consists of his family. And a girl who wants to be the universe of her man, she desires to have a perfect husband who is sensitive to her needs as a woman. And. Now the question is can a boy who is a perfect son and a perfect brother also be a perfect husband? Will this become a perfect love story?”
The new emotional love story will air four days a week at 9.30pm. It is going to have a tough competition with other popular shows like Yeh Rishta Kya Kehlata Hai on Star Plus, Qubool Hai on Zee TV, Rangrasiya on Colors, Tumhari Pakhi on Life OK and Badi Door Se Aaye Hai on Sab.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
