GECs
Sony sets the Adedge to put small brands on India’s biggest TV stage
MUMBAI: Who says prime-time dreams are only for big spenders? Sony Pictures Networks India (SPNI) is handing small and mid-sized businesses the remote control to the country’s most-watched shows. In partnership with Accenture, the network has launched Sony Adedge Centre of Excellence (CoE), a new-age advertising platform designed to lower the barriers of price and scale for growth-hungry Indian brands.
From Kaun Banega Crorepati and Indian Idol to CID and Taarak Mehta Ka Ooltah Chashmah, Adedge lets SMBs step into TV’s most coveted slots, but with the agility, measurability, and flexibility of digital campaigns. The idea? To democratise advertising so India’s smaller players can rub shoulders with the big guns.
AdEdge combines SPNI’s storytelling heft with Accenture’s AI-driven targeting, analytics, and media strategy expertise, helping brands design campaigns that are both mass-reaching and outcome-driven. Think of it as giving emerging advertisers the muscle of TV and the brains of data, all without breaking the bank.
“We’re not just opening the doors of TV to SMBs, we’re reimagining how growing brands can leverage India’s most powerful media assets at the right scale, with the right tools, and at the right price,” said SPNI MD & CEO Gaurav Banerjee calling SMBs the next big frontier for Indian advertising.
Accenture’s Berjesh Chawla echoed the sentiment: “By placing the power of data-driven advertising into the hands of SMBs, we are unlocking full-funnel, cross-platform opportunities that are accessible, flexible, and profitable for emerging businesses.”
With a consultative model, flexible buying options, and post-campaign measurement baked in, Adedge is setting the stage for smaller advertisers to shine big. After all, in a country where cricket scores, reality show drama, and family sitcoms rule living rooms, it’s only fair that SMBs now get a piece of the spotlight.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
