GECs
Sony SAB launches ‘Drive Gupp Chupp’ campaign
MUMBAI: Sony SAB launches ‘Drive Gupp Chupp’, a no-honking awareness campaign. The campaign is launched to spread awareness about nuisance of unnecessary honking and to curb noise pollution due to the same in the city. The upcoming new silent comedy show, Gupp Chupp is the base behind the launch of this campaign.
Drive Gupp Chupp campaign will hit the city starting 4th Aug and will run for two weeks. There will be intensive communication through various types of message boards on ‘no honking’ at crucial traffic prone areas. The channel has also put out interesting witty hoardings at major junctions and also across the city urging motorists to drive safely without honking. SAB is the only channel in the television industry to offer silent comedies, with the launch of ‘Drive Gupp Chupp’, it also becomes the only channel to launch a campaign on ‘No Honking’.
The initiative will also have an intensive 360 degree marketing campaign to promote ‘Drive Gupp Chupp’ in Mumbai. With interesting print and radio ads urging people to honk less to innovative outdoor mediums communicating the message, the channel has gone all out to make Drive Gupp Chupp a success.
Sab TV senior EVP and business head Anooj Kapoor said, “We are all well aware of the excessive honking and the cacophony that it leads to on Mumbai roads. At SAB, we have always supported and stood for such social initiatives in the past too. We hope to contribute towards the campaign and make a difference with our Drive Gupp Chupp initiative.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
