GECs
Sony PIX brings back PIX Arena Bingo Nights for its viewers
Mumbai: Sony PIX is bringing back its most awaited IP in the gaming category ‘PIX Arena Bingo Nights’. Adding a dash of PIX, to the popular Bingo, Sony PIX is the frontrunner in launching a unique live play-along gaming experience on-air in the English movie category. The channel is airing a special line-up of movies complementing the Bingo nights to amp up the excitement and adrenaline rush.
Giving viewers a strong enough reason to stay amazed, PIX Arena Bingo Nights is back with its third season. The property engages with Hollywood movie fans giving them a chance to win exciting prizes! Keeping in line with the Bingo tradition, the channel has planned exciting giveaways for four corners, three lines, and the full house. The Bingo-special line-up includes interesting titles such as Morbius, Monster Hunter, and Unchartered. The ‘watch and win’ contest gives winners a chance to win exciting prizes such as smart watches, ear pods, and Bluetooth speakers.
The games are planned on 23 December, 30 and 6 January respectively.
Sony AATH business operations head and Sony Pictures Networks India head – marketing & insights, English cluster Rohan Jain, “At Sony PIX we believe in creating enriching experiences for our viewers through engaging innovations. We have seen three successful runs of PIX Arena Bingo Nights, and the testament to it is the phenomenal response received from the audience. We aim to make this an enjoyable experience for our viewers as they look forward to such engaging initiatives during festive season.”
So, what are you waiting for? Log on to www.sonypixbingo.com and let your inner film fanatic go ‘Bingo’!
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
