GECs
Sony Pictures Networks India rebrands channel portfolio
Mumbai : Sony Pictures Networks India (SPNI) has rebranded all its network channels to be more aligned with Sony’s global ethos.
Sony’s networks exist at the crossroads of technology and entertainment, and the logos reflect that the new branding colors are vibrant, inspiring, and reminiscent of a brilliant light spectrum.
The logo’s curve is inspired by the swing of the Sony-S, and the dominant background is synonymous with the Sony brand.
Sony has created a visual thread that connects the diverse family of Sony’s networks and reflects the 360-degree entertainment experience with this uniform shape and associative color play.
SPNI managing director & CEO N.P Singh said, “The power of the Sony brand and its values have driven our work ethics so far, and today, it reflects in our channel-brand architecture as well.”
“The work that we started three years ago has now reached fruition. We are creating a powerful unified entertainment conglomerate with a broader appeal by refocusing our existing channel portfolio in its latest look and feel,” he adds.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
