GECs
Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels, Sony Entertainment Television (SET), Sony SAB and Sony MAX
MUMBAI: This festive season, Sony Pictures Networks India (SPN) brings cheer to the Hindi entertainment loving Indian viewers through its ‘Ab India aur bhi Happy’ offer. Bringing joy to every household, SPN has announced a special offer, allowing consumers to avail of a festive à-la-carte pricing of Rs. 12/- month on its premier entertainment channels, SET, Sony SAB and Sony MAX.
Across the country, television viewing households can now enjoy SPN’s top-rated marquee prime time entertainment programs such as KBC, The Kapil Sharma Show, Indian Idol, Taarak Mehta ka Ooltah Chashma, Tenali Rama and more, along with an unlimited repertoire of Hindi movies. All this from the comfort of their homes and at just Rs. 12/- month.
In the wake of TRAI’s revised guidelines on TV channel tariffs Sony Pictures Networks had launched a comprehensive consumer education campaign, #RishtaPakkaSamjho with Mr. Amitabh Bachchan to empower consumers to make an informed choice of the various pricing options, either on an à-la-carte basis or a combination/bouquet. This campaign successfully addressed viewer’s concerns and dilemmas on channel subscriptions costs and maximum retail packs.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
