GECs
Sony Pictures Networks celebrates 29th anniversary
MUMBAI: It’s celebration time at Sony Pictures Networks. The company is celebrating its twenty-ninth anniversary. The leading entertainment and sports network which turned up a healthy profit in the year ended March 2024 is pulling out all the stops to make it a memorable occasion for its employees.
The company has come out with a hip hop song featuring its executives and creative talent (marching in its offices in north Mumbai’s Malad suburb) to celebrate the occasion titled “29 Years of going beyond the ordinary. Tell stories beyond the ordinary.”
“We’re Sony. We steal the show. Sony, Where Legends Grow. We are Sony. We Go beyond. Extraordinary stories. We are always on,” go the lyrics.
The video has been posted on its linkedin page with the message “From Script to Screen, 29 Years Strong!
Happy Anniversary to #SonyPicturesNetworksIndia! Cheers to sparking imaginations, setting trends, and bringing thrills to screens everywhere!”
It should prove extremely motivational at a time when leading broadcast networks have been issuing pink slips to their executives to cut costs courtesy the tough advertising climate.
https://www.linkedin.com/company/sony-pictures-networks-india/posts/
In fact, for the first time, Sony has also given us a look see at its new managing director & CEO former Disney and Star executive Gaurav Banerjee stating “that the energy in the network is palpable ever since has joined, in another post.”
It continues; “His interactive floor walks and insightful coffee chats are already igniting a wave of creativity and innovation across SPN. …. we’re thrilled to be on this journey together as we gear up to tell stories beyond the ordinary and shape an exciting future ahead!”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
