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Sony Pictures brings families back to TV with Wheel of Fortune
MUMBAI: In an age of endless scrolling and solitary screens, Sony Pictures Networks India (Spni) is betting on togetherness. The broadcaster is reimagining game shows and reality TV to turn them into family-friendly events that pull viewers off their devices and back into the living room.
Spni is leaning into participation-led formats where audiences can play, predict, learn, and even aspire. Shows like the newly adapted Wheel of Fortune, hosted by Akshay Kumar, invite viewers to join in, creating shared excitement across generations. Meanwhile, Kaun Banega Crorepati celebrated 25 years this year, proving that interactivity and emotional storytelling remain powerful hooks, especially with its Play Along feature connecting urban and smaller-town audiences alike.
Spni head of linear distribution Makarand Palekar said, “The future of linear television lies in creating moments families want to experience together. When shows evolve while keeping their emotional heart intact, they appeal across generations. Interactivity, cultural relevance, and momentum are key to drawing younger viewers while staying true to family favourites.”
By blending emotion with engagement, Spni aims to prove that linear TV still matters, offering shared moments that streaming alone cannot replicate.
