Sony has exclusive option of taking stake in SAB

MUMBAI: Sri Adhikari Brothers Television Network Limited (SABTNL) and SET Satellite (Singapore), owners of the Sony Entertainment Television (SET) and Max channels, have entered into an understanding pursuant to which SET has the exclusive option to distribute the SAB TV channel as part of the One Alliance bouquet and to acquire an equity stake in the broadcasting subsidiary of SABTNL.
 
 
The valuation and percentage of equity will be decided by both the parties in the near future, according to an official release from SABTNL.

 
A senior official in SET India said this would create an option for Sony to distribute and buy into SAB TV. It would also block rival companies from entering into such a deal with SAB TV, the official added.