GECs
Sony gets on-board White Rivers Digital for BCL
MUMBAI: What happens when reality television meets the passion of the nation, cricket? Giving viewers the combination of both, Sony Entertainment Television (SET) a few weeks back had announced its first ever sports reality show – Box Cricket League (BCL).
Produced by Balaji Telefilms, the format is conceptualised by Marinating films’ Sunny Arora and Anand Mishra. They are also the co-owners of the show.
As the name suggests, BCL features India’s top 150 TV celebrities divided in eight different city teams.
Moreover, in order to generate the necessary buzz around the whole league, it has assigned the task to White Rivers Digital, a digital company which has established itself in the entertainment and lifestyle space. Via social media, it will help the audience get updated constantly and replicate the locker room drama on digital platforms innovatively.
White Rivers Digital CEO Shrenik Gandhi believes that digital media is a great tool to connect with the viewers real time. “We are thrilled to curate the digital journey for India’s biggest sports realty show. It is an exciting challenge and great opportunity in itself. Digital Media is a great tool to connect with the viewers real time and we look forward to some great action & drama on field, off field and most importantly, online.’’
Arora who is known for his unique ways of marketing and innovative ideas feels that BCL is a unique concept that will garner a lot of public attention and to increase their reach it is very important to strengthen their online presence.
“BCL is a one of its kind idea that will give the audience a sneak peak of their favourite TV celebrities battling out the game of cricket in a Box. With White Rivers being our digital agency on board, we hope to build a strong digital foundation. With their expertise we hope to enhance engagement and brand experience for consumers. The team has shown some great ideas that will mobilise the online audience. We hope we can spread the BCL fire into the digital world as well,’’ he said.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
