GECs
Sony begins 10 pm band revamp with ‘Vaidehi…’
MUMBAI: Sony is all set to launch a new show Vaidehi… Ek Aur Agni Pareeksha. Produced by Aroona Irani, the show will be launched on 5 June and will be aired on Mondays at 10 pm.
After revamping their 8 to 9 pm band, Friday line up and their afternoon band with new shows, Sony is now targetting the 10 pm slot. New one hour weeklies will be launched at 10 pm, the first of which is Vaidehi… The channel will be introducing a couple of more shows in the coming days.
After Jassi Jaisi Koi Nahi went off the airwaves last month, Sony had introduced a new limited episode show – Khauffnaak in the 10 pm slot.
Vaidehi… is a story of a middle class girl with stars in her eyes and dreams in her heart but who eventually gets caught in an unusual situation.
Sony Entertainment Television (SET) India COO N P Singh said, “After Jassi Jaisi Koi Nahi, the 10 pm slot on the channel will have a variety of interesting genres — drama, real life stories, thriller and detective series, which make for wholesome entertainment. Vaidehi Ek Aur Agni Pareeksha at 10 pm is a show that will find echo in millions of women across the country who spend their life in subjugation and despair. Adding strength and vitality to the story is the suspense, thrill and romance that makes for prime time viewing. Also, working with a successful producer like Aroona Irani, we look forward to an involved audience with Vaidehi…”
“I am glad that Sony Entertainment Television has liked the concept and I hope that Vaidehi… will match up to Sony’s expectations. Vaidehi is a story of a girl, her dreams and the reality and also has a social message for viewers. It is all about living life to the fullest and following your own dreams,” said Irani.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
