Kids
Sonic launches a month-long campaign this exam season
MUMBAI: Sonic launches the latest edition of its school contact programme, Alpenliebe Pop presents Sonic Prank Sessions with Golmaal Junior, Monday – Friday, 7 pm. This month-long campaign will see Golmaal Jr.’s Prank gang, Gopal and Madhav, reaching out to kids through various interactive games and direct engagement in 250 schools across the country. The campaign would span schools in multiple cities such as Mumbai, Delhi, Pune, Nagpur, Vadodara, Ahmedabad, Surat , Ludhiana , Amritsar and Kolkata.
The latest edition of Sonic’s multi city School Contact Programme will make students’ everyday school routine more exciting through a host of games, trivia, competitions and will also give them a chance to take back some exciting prizes. These Prank Sessions will also bring alive the masti of Golmaal Jr. in classrooms with a series of funny pranks integrated with team building activities.
Viacom18 Hindi and Kids TV Network head Nina Elavia Jaipuria commented, “Every year with our School Contact Programme, we aim to engage with kids through fun and interactive initiatives that are also meaningful. Kids are all set to enter a very intensive exam season and this year’s school contact programme is crafted to help kids approach the exam season with positivity and high spirits. We are sure that kids will have a great time taking a break with our toons and recharging themselves for a stress free and successful exam season.”
With high octane promotions on the channel, interesting social media promotions and a larger than life engagement in the schools, Sonic will get the masti back in the lives of kids. Tune into Golmaal Jr. Monday-Friday, 7pm.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
