iWorld
Sonic Lamb headphones breaking sound barriers
Mumbai: In a heart-warming twist of fate, social media influencer Sohan Rai (@Zikiguy) demonstrated the transformative power of Sonic Lamb headphones, fostering inclusivity for the hearing impaired through the gift of music.
Rai’s journey began with purchasing Sonic Lamb Headphones, an unusual headphone with unique hybrid driver technology that reproduces the physical experience of sound – you actually feel the music when listening to it on these headphones. Little did he know this choice would lead to a remarkable discovery at a restaurant? There he met Nandish, partially deaf, and Sohan’s curiosity sparked compassion. Sohan asked Nandish to try out Sonic Lamb headphones.
To their amazement, Nandish could experience the music flow through him, and joy welled up as he described it as the “best listen ever.” The power of this experience fuelled a fervent wish to share it with his sister, Netra, who has been completely deaf since birth.
Inspired and intrigued, Sohan approached Rapture Innovation Labs, the startup behind the Sonic Lamb headphones. Touched by the story, co-founder Navajith Karkera and his team embarked on a remarkable collaboration with Sohan. They customized a pair of Sonic Lamb headphones specifically for Netra by passing through bass and mid-range audio frequencies (vocals and instruments) through the Hybrid Driver technology, which reproduces through skin and bone conduction instead of just the sub-bass and bass as per their actual design, and they hoped for the best.
Taking the modified headphones to Nandish’s village, the team witnessed an incredible moment as Nandish’s sister, Netra, was able to experience music and feel the beats and rhythms of music for the first time in her life. Her sheer joy and excitement were palpable. This heart-warming event highlighted the power of Sonic Lamb to reproduce the physical and sensory experience of feeling the music but also to bridge gaps and bring the gift of music to those who had never experienced it before.
Sohan’s empathy and curiosity, coupled with Rapture Innovations Lab’s spirit of innovation, have woven a story of inclusivity and the transformative power of a single sound.
Join the conversation online using #soniclamb, #Inclusivity and #MusicForAll.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
