iWorld
Snapchat India ropes in Poonam Nikam as communications lead
KOLKATA: Snapchat India has roped in Poonam Nikam as communications lead. Prior to this, Nikam was associated with ByteDance as global communication manager.
In her long career, she has worked with renowned companies including Airtel, Sony Music Entertainment. Nikam is an alumna of St Xavier’s College and a graduate from the Symbiosis College of Arts & Commerce.
Snapchat which has reached over 500 million monthly active users has seen over 100 per cent (year-over-year) growth in daily active users (DAUs) in each of the last five quarters, announced recently.
Nikam is a professional specialising in consumer, corporate, crisis and internal communications across consumer tech, music, lifestyle and telecom sectors. She is a believer in adopting new age tools in communication in order to engage with different external stakeholders, a passionate storyteller with a constant hunger for developing engaging and enthralling stories.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
