iWorld
Small screen, big dreams as DramaWave and Ananta join storytelling forces
MUMBAI: When stories get shorter, emotions get sharper. In a move set to redefine the global consumption of Indian entertainment, DramaWave, the international platform known for pioneering short-form storytelling, has partnered with Ananta Productions, India’s micro-drama powerhouse, to co-create premium Hindi micro dramas for audiences around the world.
The collaboration is designed to reshape how global Indian audiences experience stories delivering emotionally charged, high-impact narratives in snackable formats perfectly tailored for today’s fast-scrolling, content-hungry generation.
Ananta Productions, already a record-setter with over 11,000 plus hours of micro dramas produced across multiple digital platforms, brings to the table its creative agility, production muscle, and deep understanding of human emotion in miniature form. DramaWave, in turn, extends the partnership’s global reach, offering a powerful distribution network and a platform that connects cultures through storytelling.
“At Ananta, our mission has always been to tell powerful stories that touch hearts across languages and borders. Partnering with DramaWave allows us to take this vision global,” said Anish Surana, underscoring the ambition to push Indian creativity onto the international stage.
Echoing this sentiment, a DramaWave spokesperson added, “DramaWave believes in connecting cultures through stories. With Ananta Productions, we’ll bring authentic Indian narratives to our global audience in a format that’s contemporary, fast, and emotionally rich.”
The first slate of Hindi micro dramas is expected to go into production soon, promising a vibrant blend of romance, drama, and slice-of-life storytelling each rooted in Indian emotion yet crafted to strike a universal chord.
This collaboration marks more than just another content deal; it represents a new era for Indian storytelling where the world’s attention spans may be shrinking, but its appetite for emotion remains boundless.
With DramaWave’s global lens and Ananta’s storytelling prowess, micro dramas may just become the next big wave in entertainment proof that sometimes, the smallest stories make the biggest impact.
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
