iWorld
Smaaash Entertainment appoints Shirish Kotmire as CEO
Mumbai: Gaming and entertainment centre operator Smaaash Entertainment has announced the appointment of Shirish Kotmire as its new CEO.
Kotmire brings about three decades of experience in aggressive growth-oriented mature global companies as well as successful new ventures and start-ups. “He is a quintessential growth hack that demonstrates entrepreneurial spirit in all his endeavours with innovation, team building, professional work ethic and techno commercial savviness,” said the statement.
Based out of Mumbai, Kotmire’s immediate task will be to build a team of experienced CXO who shall anchor the transformation journey of Smaaash to create new benchmarks in this industry, the company said.
“We are elated to have Shirish Kotmire in our team at Smaaash, he has experience in marquee retail, technology brands, and promoter-driven ventures,” said Smaaash Entertainment founder and chief imagination officer Shripal Morakhia. “At 63, I worked hard to resurrect Smaaash in the last six months. It was high time that a professional leadership team took over to guide Smaaash to new heights. The appointment of Shirish as the CEO is the first step in that direction. With his vast experience in creating value across businesses we look forward to his leadership to deliver same store growths as well as execute the blitzkrieg of new stores expansion nationally”.
“I am honored and pleased to accept the privilege of heading Smaaash and strengthening the position of Smaaash as the fun, party, play, bonding and entertainment destination for informal friends’ groups, corporate and retail customers along with building digital engagement with them,” said Shirish Kotmire.
He added, “Our consumers have grown up on Smaaash over the last 11 years and have a strong affinity to the brand. In our second inning, we are giving a classy environment along with a potent combination of gaming-bowling, go-karting, arcade and VR games along with a pocket-friendly resto bar to relax after a tiring but fun gaming time. To build stickiness and exploit opportunities in the growing gaming space, we are on the cusp of introducing exciting innovative formats in the physical edutainment space also”.
Shirish holds a postgraduate diploma in Marketing from IIM Bangalore and did his graduation bachelor of technology computer engineering from the National Institute of Technology Karnataka. “With his vast skill set in monetizing assets by innovation in sales, marketing and technology it makes him the ideal choice as the CEO at Smaaash,” said the statement.
His previous companies in leadership positions include Reliance Retail GVK-Mumbai International Airport, Bharti Airtel, Rediff.com and Asian Paints, among others. The top skills which his seniors and colleagues acknowledge are business development, financial planning, business strategy, and execution as well as team management.
He is passionate about mentoring start-up co-founders as well as sharing his entrepreneurship leanings through skill-based courses as a visiting faculty in SPJIMR, Mumbai.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
