News Broadcasting
Sky, Netgear in broadband partnership in the UK
MUMBAI: Netgear which provides branded networking products, and UK pay TV platform Sky have announced a deal.
Netgear’s wireless router technology provided free to all subscribers to Sky’s new broadband internet access service. Sky Broadband can cut household bills by hundreds of pounds a year whilst bringing customers the benefits of both super-fast broadband and wireless connectivity via a customised NETGEAR router, known as the Sky Broadband Box.
Aiming to provide great-value, fast, easy broadband connectivity for millions of Sky customers, Sky Broadband is available immediately with a choice of products including up to 2Mb download speeds with no monthly subscription. Sky Broadband also offers a choice of other quality products with download speeds of up to 16Mb. Monthly download usage ranges from 2GB to unlimited.
The launch of Sky Broadband comes as Sky seeks to take advantage of the UK’s accelerating demand for broadband connectivity, which, according to the Broadband Stakeholder Group, will double over next four years with household penetration exceeding 80% by 2010.
Netgear UK and Ireland country manager Mark Power says, “Netgear too wants to be at the forefront of this growing opportunity. This collaboration with Sky – one of the UK’s highest-profile, premier content providers – should help secure exactly that.
“With an existing base of more than eight million customers and an offering that clearly spells great flexibility, quality, and value, Sky promises to be a major force in future broadband adoption and integration. Adding free wireless connectivity to this mix makes it more compelling still.”
Sky’s director of product strategy and management Brian Sullivan says, “Sky is committed to delivering the content that our customers want and they in turn trust us to deliver products and services that work at the touch of a button. Utilising some of the most reliable, cutting-edge wireless technology available today, our agreement with NETGEAR fits this strategy perfectly.”
The launch of Sky Broadband was made possible by Sky’s network, which already covers 28 per cent of UK households. The network is rolling out fast across the UK and is expected to pass more homes than the entire cable industry by early next year, reaching 70% of all UK households by the end of 2007.
Sky digital customers who are not covered by Sky’s broadband network can enjoy Sky Broadband Connect, which features all of the benefits of Sky Broadband Mid for a £17 monthly subscription. As the Sky network rolls out across the UK, newly covered Sky Connect customers will be offered the Base, Mid or Max products as their area gets
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
