GECs
Sifymax inks deal with SET for ‘Bigg Boss’ website
MUMBAI: Sifymax.com, the broadband portal from Sify Limited, has announced an alliance with Sony Entertainment Television to be the official website of their Indian adaptation of Big Brother, the reality show Bigg Boss. As per the tie-up, Sifymax will feature exclusive footage from each episode, as well as footage not shown on television.
Sifymax will feature the Bigg Boss show format, profile of the anchor, profiles of contestants who are part of the show, weekly results, chats and message boards. Exclusive podcasts-voice excerpts from the evicted participant and Bigg Boss will be also be aired on a weekly basis.
“The site is interactive with Bigg Boss fan polls, task ideas, poll feedback, Big Boss blogs and an exclusive Bigg Boss merchandise store. Apart from being the official broadband partner for the program, Sifymax also holds the rights to market the website www.biggboss.sifymax.com, informs an official release.
Sony Entertainment Television executive vice president and business head Albert Almeida said, “The launch of Bigg Boss has given an all new meaning to reality television and we are happy to extend the same excitement and unseen drama to a larger audience through our web partner. Given the success of our partnerships during Fame Gurukul and Indian Idol, we have immense confidence in the popularity of Sifymax among Internet users and hope that Sifymax-Bigg Boss partnership will take our show to another level.”
Commenting on the alliance Sify Ltd president portals V. Sivaramakrishnan said, “Bigg Boss has captured the imagination of television viewers across the country with its unique reality show format. Sifymax is the pioneer in broadband content and is consistently innovating to offer a richer entertainment experience to our consumers. We are certain that with this partnership Bigg Boss’ viewers will experience a closer connect with the participants that they have loved or hated. Most of the major programs on the lead television channels are already hosted on Sifymax and for we would like to be the ultimate web destination for all forms of entertainment, including popular reality shows.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
