Hindi
‘Shortcut Romeo’ premiered at Cannes Film Festival
MUMBAI: Susi Ganesh‘s ‘Shortcut Romeo‘ was premiered at Cannes Film Festival in the non-competition section.
‘Shortcut Romeo‘, is a remake of Susi Ganesh‘s Tamil film, ‘Thiruttu Payale‘, which was a commercial success and a box office hit. ‘Thiruttu Payale‘, won Susi Ganesh the Tamil Nadu state’s Best Film award in 2006.
“It is a great opportunity for me to showcase Bollywood cinema to an international audience when we are celebrating 100 Years of Indian Cinema across the world,” said Ganesh prior to leaving for Cannes.
While the core of the story from ‘Thiruttu Payale‘ has been retained in the Bollywood version, Ganesh said that he has made some changes, like adding more nuances to the characters and given them more screen space in Hindi.
‘Shortcut Romeo‘ features Neil Nitin Mukesh, Ameesha Patel and Puja Gupta and is slated to release on 21 June.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
