e-commerce
Shiprocket gears up for Shiprocket SHIVIR 2024
Mumbai: Shiprocket has announced the 5th edition of their flagship event, Shiprocket SHIVIR 2024, an annual event aimed at transforming the eCommerce landscape through cutting-edge insights and strategies. This extensive summit will bring together MSMEs, emerging startups, and established eCommerce brands under one roof to discover the latest trends, engage with the newest technologies, and gather insights from seasoned industry professionals. The one-day event is scheduled to take place on 26 July 2024, at Hotel Pullman, Aerocity, New Delhi.
Digital commerce in India has rapidly evolved driven by the rise of quick commerce, increasing consumer demands, and technological advancements. The need for innovative solutions and deep insights has become paramount for eCommerce businesses and MSMEs to drive business growth. Under the theme “Shaping the Future of Bharat’s eCommerce,” Shiprocket SHIVIR 2024 is set to ignite innovation and growth by equipping MSMEs with the tools and insights they need to explore, identify, and navigate the roadmap for their future growth.
In line with Shiprocket’s commitment to being MSMEs’ Unnati Ka Saathi, this edition will focus on the unique challenges and opportunities within Bharat’s eCommerce landscape. Industry leaders and experts will share cutting-edge ideas and best practices through engaging panel discussions, innovative masterclasses, fireside chats, and invaluable networking opportunities. These sessions will equip attendees with actionable insights and innovative approaches to drive regional market growth, and leverage technology to enhance customer experiences.
“We are thrilled to host the 5th edition of Shiprocket SHIVIR, a platform dedicated to nurturing the burgeoning eCommerce sector in India,” said Shiprocket MD & CEO Saahil Goel. “As we march closer to India’s vision of Viksit Bharat, our goal of empowering MSMEs and digital businesses across Bharat becomes increasingly vital. Through Shiprocket SHIVIR, we aim to create a space for visionary entrepreneurs, industry leaders, and disruptive innovators to collaborate and share the transformative ideas that will shape the future of Bharat’s eCommerce. Our aim is to foster a self-reliant and prosperous digital economy with a robust eCommerce ecosystem that propels India towards becoming a global economic powerhouse.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
