MAM
Shiprocket launches Shiprocket Amplify powered by One Impression
Mumbai: Shiprocket eCommerce enablement platform, has announced the launch of its new offering, Shiprocket Amplify, in partnership with One Impression, a leading Influencer Marketing platform. The partnership marks a significant shift in the eCommerce landscape, enabling merchants of all sizes to market their products on social media at par with larger brands and thereby democratising opportunities to scale for businesses of all sizes.
The rapid growth of digital commerce in India has created a need for innovative solutions and insights to empower eCommerce businesses and MSMEs. With over 70 crore Indians using social media platforms on a regular basis, and approx. $ 16 billion spent on influencer marketing globally in 2022 with RoAS as high as 8X, influencer marketing presents a lucrative opportunity for brands to connect with their audiences on a larger scale. Despite the massive impact that influencers can have, access to quality creators continues to be a huge challenge. Additionally, with over three million influencers currently active in India, small businesses generally lack the knowledge and expertise to select the right creators and engage them at the right price point. Moreover, the challenges in content creation and lack of legal knowledge about standard legal contracts and content rights make it almost impossible for SMBs to partake in the Influencer Marketing phenomenon.
Shiprocket Amplify aims to solve this by providing SMBs with a seamless and integrated Influencer Marketing as a Service (IMAAS) tool. It will infuse a brand’s core messaging into influencer-generated content, creating authentic and story-driven narratives that extend beyond individual campaigns. With plans starting at just 5,000 rupees, SMBs can now generate world-class content to fuel growth with the benefits of influencer marketing including cost-effectiveness, higher conversions and improved brand trust.
Shiprocket co-founder and CEO Saahil Goel said, “We are thrilled to partner with One Impression to enable a seamless influencer marketing experience for our merchants. With the rise of social commerce in India, influencer marketing solutions are poised to provide a significant advantage to merchants by allowing them to drive higher ROIs across social media platforms. This partnership will enable us to further our mission of empowering business growth at every level, being a partner in growth to our merchants.”
One Impression founder and CEO Apaksh Gupta stated, “We truly believe that Influencer Marketing as a tool has immense potential and is quickly becoming indispensable for businesses of all shapes and sizes. This partnership will enable all SMBs to unlock their true growth potential by collaborating with world-class content creators and furthering our own mission of helping brands scale in today’s digital ecosystem. We are thrilled to partner with Shiprocket and launch this first-of-its-kind IMaaS (Influencer Marketing as a Service) product for their merchants.”
Shiprocket Amplify further simplifies influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies. The comprehensive solution offers multiple integrated functionalities and grants access to best-in-class social analytics, enabling real-time performance monitoring across all campaigns from a single dashboard. The platform facilitates influencer marketing for businesses within the Shiprocket ecosystem by seamlessly integrating it into the Shiprocket platform and app.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
