iWorld
ShemarooMe’s Navratri delight: Nine top Gujarati films and over 40 folk melodies
Mumbai: City, Date — ShemarooMe, one of the leading OTT platforms, is about to take your Navratri celebrations to a whole new level. With a deep-rooted passion for cultural festivities, the platform is thrilled to present the ‘Navratri Film Festival,’ featuring the crème de la crème of Gujarati cinema. Get ready for a cinematic rollercoaster ride with blockbuster films like ‘Aum Mangalam Singlem,’ ‘Vickida No Varghodo,’ ‘Shubh Yatra,’ ‘Hu Iqbal,’ ‘Nadi Dosh,’ ‘Fakth Mahilao Mate,’ ‘Chabutro,’ ‘Sonu 1,’ and ‘Kutch Express.’ This film fiesta is a treat for your senses, capturing the essence of Gujarati cinema’s vibrancy.
But that’s not all; ShemarooMe has also launched an exclusive Navratri music extravaganza, featuring over 40 foot-tapping Navratri songs, artfully blended with contemporary magic. This musical journey features an exceptional lineup of renowned singers, including Kirtidhan Gadhvi, the immensely popular Dev Pagli, particularly cherished in the rural areas of Gujarat, and the talented Kavya Limaye, Rutvi Pandya, Mosam Mehta and Malka Mehta. These melodious compositions have been expertly orchestrated by the renowned Music Director, Birju Kanthariya. The musical extravaganza will be hosted by Ojas Rawal and promises to capture the very essence of traditional folk music and set the perfect mood for Navratri celebrations.
Along with presenting foot-tapping Garba tunes and heartwarming movies, the platform this year has associated with top dandiya pandals like the YMCA club’s Amdavadi Sanedo, Mangalya Vatika in Ahmedabad, NESCO Rangilo Re Navratri 2023 in Mumbai, BITA in Baroda and Bamboo Beats in Rajkot.
Shemaroo Entertainment Ltd. chief operating officer – digital business Saurabh Srivastava said, “Navratri stands as one of Gujarat’s most revered festivals, and ShemarooMe, being the leading Gujarati content provider, takes pride in celebrating Navratri with our audience. Our Navratri special offering of 9 top Gujarati movies and the enchanting musical program ‘Ghammariyo’ is designed to bring the spirit of this nine-day celebration to our viewers’ screens in an engaging and entertaining format. Our festive offer is aimed at ensuring that everyone can partake in the festivities.”
ShemarooMe’s Navratri Bonanza is the perfect fusion of entertainment, tradition, and jubilation. Whether you’re savouring the Gujarati film marathon or grooving to folk-inspired Navratri songs, you’re in for an authentic and unforgettable Navratri experience.
To make your celebrations even sweeter, ShemarooMe is offering Rs.99 off on the annual subscription, originally priced at Rs. 699.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
