ShemarooMe drops original thriller Dil Dhokha Aur Desire for Valentine’s week

MUMBAI: Shemaroo Entertainment has premiered a new original web series, Dil Dhokha Aur Desire, marking a fresh push to strengthen its OTT platform ShemarooMe with proprietary content. The series will stream exclusively from 12 February 2026, positioning itself as a Valentine’s season release with a darker, more provocative edge.

Starring Akanksha Chamola, Kunwar Amar and Ali Hasan, the show moves away from conventional romance, diving into a volatile triangle of attraction, betrayal and power. The narrative tracks Malini, Shuarya and Pratap as desire blurs moral lines and love turns into a dangerous game of control and consequence.

The launch reflects ShemarooMe’s broader shift from content aggregation to original IP creation, aimed at building stronger audience loyalty in an increasingly competitive OTT market. Rather than a standalone experiment, the series forms part of a growing slate designed to deliver emotionally driven, contemporary storytelling.

Shemaroo Entertainment digital business chief operating officer Saurabh Srivastava, said originals allow the platform to sharpen its identity, drive repeat engagement and build long-term brand recall, while shaping viewing behaviour with greater precision.

With its mix of romance, psychological tension and moral conflict, Dil Dhokha Aur Desire is expected to draw strong interest during the Valentine’s window, setting the tone for ShemarooMe’s expanding original content strategy in the months ahead.