iWorld
ShemarooMe partners with Celcom to entertain audiences in Malaysia enabled by Apigate
MUMBAI: ShemarooMe, the OTT platform from the house of Shemaroo Entertainment today announced its partnership with Malaysia’s leading telecom player – Celcom Axiata Berhad (Celcom) which is enabled by Apigate, a leading global content monetization ecosystem. This partnership comes in line with ShemarooMe expanding its geographies in 150 countries which further strengthens ShemarooMe’s foothold in Malaysia by expanding its presence in South East Asia, at the same time enhancing the telecom operator’s consumer experience.
Through this collaboration, Celcom subscribers can get access to ShemarooMe’s vast content library of multi-genre, multi-regional content. The offerings include Bollywood Premiere, Bollywood Classic, Regional, Devotional, Kids and Comedy content. Furthermore, the video streaming platform will be soon adding the most loved genre Bollywood – Indonesia Bahasa dubs along with Bengali and Nepali movies to its content catalogue.
Commenting on the association, Ms. Kranti Gada, COO, Shemaroo Entertainment Ltd. said, “Shemaroo has always aimed at entertaining the asli fans of Bollywood across the world. This expansion is in line with the platform being available in 150 countries to satiate the Indian masala entertainment needs of one and all. Bollywood content holds a special place in the hearts of Malaysian audiences and our association with Celcom will help strengthen our foothold in that market. We enter the market with our promise of wholesome entertainment where the audiences can get access to a wide variety of Bollywood, Regional and Devotional content and thus build a deeper engagement with consumers in the country.”
Sharing his thoughts on the association, APIgate APAC senior vice president Raja Mansukhani said, “Apigate has been at the forefront of catering to the ever growing demand for digital entertainment services and we are happy to announce our association with ShemarooMe that will enable Malaysian audiences’ to access a wide variety of live and on-demand entertainment content on mobile devices.”
With this partnership, ShemarooMe is expanding its presence in the South East Asian market and further strengthening its global presence. The video streaming platform exists in more than 150 countries, including Canada, UK, Europe, Australia, New Zealand, Singapore, the Middle East and North Africa.
Gaming
Bluestone FY26 revenue rises to Rs 2,436 crore, turns profitable
Q4 profit at Rs 31 crore, full-year profit at Rs 13 crore vs loss last year.
MUMBAI: From sparkle to numbers, Bluestone seems to be polishing more than just jewellery this year. Bluestone Jewellery and Lifestyle Limited reported a sharp turnaround in FY26, with revenue from operations rising to Rs 2,436 crore (Rs 24,364 million), up from Rs 1,770 crore (Rs 17,700 million) in FY25. The company posted a full-year profit of Rs 13 crore (Rs 131.79 million), a significant recovery from a loss of Rs 222 crore (Rs 2,218 million) a year ago.
Total income for the year stood at Rs 2,486 crore (Rs 24,860 million), compared to Rs 1,830 crore (Rs 18,300 million) in the previous year, reflecting both topline growth and improved operational momentum.
The March quarter, however, told a more nuanced story. Revenue from operations came in at Rs 681 crore (Rs 6,814 million), down from Rs 748 crore (Rs 7,486 million) in the year-ago period, though higher than Rs 461 crore (Rs 4,613 million) in the preceding December quarter. Net profit for Q4 stood at Rs 31 crore (Rs 311.81 million), compared to Rs 68 crore (Rs 688 million) a year earlier, but a clear reversal from a loss of Rs 51 crore (Rs 512 million) in Q3.
Margins were shaped by higher input costs, with raw material consumption rising to Rs 2,204 crore (Rs 22,043 million) for the full year, alongside employee benefit expenses of Rs 282 crore (Rs 2,824 million) and finance costs of Rs 210 crore (Rs 2,104 million). Other expenses came in at Rs 371 crore (Rs 3,715 million), slightly lower than Rs 393 crore (Rs 3,938 million) in FY25.
On the balance sheet front, total assets expanded to Rs 4,961 crore (Rs 49,610 million) as of March 31, 2026, from Rs 3,532 crore (Rs 35,322 million) a year earlier, driven largely by a surge in inventories to Rs 2,672 crore (Rs 26,718 million). Equity also strengthened to Rs 1,803 crore (Rs 18,030 million), nearly doubling from Rs 911 crore (Rs 9,107 million).
Cash flows reflected the cost of growth. Net cash used in operating activities stood at Rs 199 crore (Rs 1,990 million), while investing activities saw an outflow of Rs 239 crore (Rs 2,392 million). Financing activities, however, generated Rs 497 crore (Rs 4,971 million), helping the company end the year with cash and cash equivalents of Rs 108 crore (Rs 1,075 million), up from Rs 49 crore (Rs 487 million).
Earnings per share for FY26 came in at Rs 1.10, a sharp improvement from a negative Rs 79.74 in FY25, underlining the shift from losses to profitability.
With revenue scaling up, costs still glittering on the higher side, and profitability finally back in the black, BlueStone’s FY26 performance suggests a business mid-transition less about shine alone, and more about sustaining it.
