Mumbai: Shemaroo Umang, one of India’s Hindi General Entertainment Channel, and Balaji Telefilms, has proudly announced their collaboration for the highly anticipated new show, ‘Chaahenge Tumhe Itnaa.’ This marks the first-ever partnership between the two and promises to redefine television viewing experiences across the nation. The show is set to go on air starting 20 February, 2024 every Monday to Saturday at 9:00 PM.

Crafted under the creative vision and expertise of Ektaa Kapoor, hailed as the queen of Indian Television, ‘Chaahenge Tumhe Itnaa’ delves into the intricacies of relationships and the unique bond shared between Aashi and her father-in-law, who serves as a guiding light and fatherly figure in her life. The narrative revolves around the life of Aashi, portrayed by Swati Sharma, who is married at a young age but loses her husband under unforeseen circumstances. Taken under the wing of her father-in-law, played by Abhay Bhargava, Aashi embarks on a journey of education and growth, where she meets Siddharth, played by Bharat Ahlawat. The show’s narrative beautifully illustrates Aashi’s selfless devotion to her family and her commitment to nurturing her relationships, even at the expense of her own desires.

Shemaroo Entertainment COO (Broadcasting Business) Sandeep Gupta said, “We are delighted to join forces with Balaji Telefilms for our new show ‘Chaahenge Tumhe Itnaa’ as they are known for bringing refreshing stories. Family dramas have always resonated well with the audience, and both Shemaroo and Balaji Telefilms have a rich history of delivering content that people adore. Together, we aim to captivate hearts and inspire emotions through the power of television. Our new offering challenges the stereotype that the term ‘father-in-law’ is devoid of a paternal connection and brings a new angle to family bonds. Through this compelling narrative we aim to leave an indelible mark on viewers’ hearts and minds.”

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Speaking about the show, Kapoor said, “In each project, my goal is to share stories that connect with the audience. ‘Chaahenge Tumhe Itnaa’ holds a special place in my heart as it delves into the unique dynamics of a father-in-law and daughter-in-law relationship. In this show, we have showcased the father-in-law figure from a distinctive angle. The story narrates the tale of a father-in-law who steps into the role of a father, recognizing the potential in his daughter-in-law and going the extra mile to support her aspirations. As the audience embarks on Aashi’s journey, they will witness the depth of her character and the challenges she faces in prioritizing her loved ones amidst life’s complexities. Every character in the show has a strong role to play and I have no doubt that the audience will warmly accept this story which will be breaking societal norms.”

Produced by Ektaa Kapoor under the banner of Balaji Telefilms, ‘Chaahenge Tumhe Itnaa’ is a captivating family drama that features a stellar cast, including Swati Sharma, Bharat Ahlawat, Abhay Bhargav, Khyati Keswani, Kishan Bhan, Sangeeta Adhikari, Aishwarya Aher, Kajal Chauhan, Veronica Talreja, among others portraying significant roles in the storyline

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