iWorld
Shemaroo Entertainment’s YouTube channel crosses 50 mn subscribers
Mumbai: Shemaroo Entertainment, a pioneering force in the entertainment industry, proudly announces a momentous achievement as its YouTube channel crosses the remarkable milestone of 50 million subscribers. This reinforces Shemaroo Entertainment’s commitment to delivering top-notch content and engaging storytelling that resonates with audiences worldwide.
At the core of Shemaroo Entertainment lies the principle of connecting with the audience through the universal language of creativity and innovation. This has forged a strong bond with their audience, united by a common love for incredible filmy content. From timeless classics of the golden era to the latest hits, Shemaroo Entertainment’s diverse content portfolio is a treasure trove of cinematic delights for Bollywood and entertainment enthusiasts.
Shemaroo Entertainment COO digital business Saurabh Srivastava said, “We are overjoyed to reach the extraordinary milestone of 50 million subscribers on our YouTube channel. This accomplishment is a testament of the unwavering support of our audience in this incredible journey. Shemaroo Entertainment will continue to deliver high quality content to our YouTube community. We are committed to provide a diverse range of entertainment that transcends mediums, borders and generations.”
Shemaroo Entertainment continues to captivate millions of fans daily by offering diverse content, ensuring an engaging experience for all viewers. With over 50 YouTube channels and a cumulative subscriber base of 138 million, prominent channels in the Bollywood category include Shemaroo (50M), Shemaroo Movies (30M), Shemaroo Comedy (19M) among others. All Shemaroo YouTube channels together achieve over 80 million views daily and over 2300 views million monthly.
As Shemaroo Entertainment basks in the glory of this remarkable achievement, the journey continues, promising even more exciting ventures and unparalleled entertainment experiences.
iWorld
Zeel to invest up to Rs 116 crore in PhantomFX for AVGC push
Strategic deal targets VFX, animation and gaming to scale global IP play.
MUMBAI: Lights, camera… and now a lot more action behind the scenes Zee Entertainment Enterprises Ltd. is doubling down on the magic that happens after the shoot, betting big on visual effects and animation to power its next growth chapter. The company has approved a strategic investment of up to Rs 116 crore in Phantom Digital Effects Ltd., marking a decisive push into the fast-growing Animation, Visual Effects, Gaming and Comics (AVGC) segment. The investment will be made through compulsorily convertible debentures in one or more tranches, subject to shareholder approvals.
The move signals a clear shift in Zeel’s playbook from just telling stories to engineering how they look, feel and travel across platforms. With PhantomFX’s global footprint spanning key markets such as the US and UK, the partnership is expected to significantly enhance ZEEL’s ability to create high-impact, visually rich content across OTT originals, animation, gaming and mythology-led formats.
At the heart of the collaboration lies a blend of storytelling muscle and technological precision. Zeel plans to tap into PhantomFX’s AI-integrated production workflows, proprietary pipelines and post-production expertise to improve efficiency and scale across projects. The two companies will also jointly develop original intellectual properties for OTT, gaming and licensing, expanding monetisation avenues beyond traditional formats.
The partnership is structured as non-exclusive, allowing PhantomFX to retain operational independence while continuing to serve its global clientele. For Zeel, however, the alliance offers a steady pipeline of creative and technical capabilities, enabling it to strengthen its omni-channel strategy and build globally relevant content assets.
PhantomFX brings with it an impressive pedigree. Its network includes award-winning studios such as Tippett Studio known for Academy Award-winning work on Jurassic Park and Star Wars: Episode VI – Return of the Jedi and Milk Visual Effects, which has bagged both an Oscar and a BAFTA for Ex Machina.
The investment comes at a time when the AVGC space is rapidly expanding, driven by demand for immersive, effects-heavy storytelling and cross-platform content experiences. For Zeel, this isn’t just a deal, it’s a visual upgrade to its global ambitions, where pixels, pipelines and IP could define the next blockbuster moment.
