iWorld
Shemaroo Entertainment revives 90s Bollywood music with new-age singers
Mumbai: The 90s era of Bollywood music holds a special place in the hearts of millions, evoking cherished memories and a warm sense of nostalgia. These unforgettable songs became anthems for a whole generation, resonating with listeners of all ages. Now, Shemaroo Entertainment has taken these timeless melodies and given them a new lease of life with a modern twist.
Unlike simply repackaging classics, Shemaroo Entertainment has breathed fresh energy into these evergreen tracks by collaborating with talented new-age singers. The aim is to create a seamless blend of nostalgia and modernity, preserving the essence of the original melodies while appealing to today’s discerning youth. While some songs have already been released, new ones will be unveiled every week, allowing music enthusiasts to immerse themselves in the golden era of Bollywood.
To kickstart this extraordinary project, Shemaroo Entertainment has meticulously chosen these iconic songs from Bollywood’s rich repertoire, ensuring a comprehensive representation of the era’s musical brilliance. These tracks have been beautifully recreated by aspiring singer Arunati Roy from Durgapur (Paschim Bardhaman), West Bengal, supported by Hiranmoy Mandal, R3ZR and Sunny Karmakar who has helped in the execution of the project.
The recreated masterpieces will be showcased to a global audience through Shemaroo’s extensive distribution across platforms like YouTube channels – Filmi Gaane, Indipop, Romantic Hindi Songs, 90s Hindi Songs, and across more than 150 global online music streaming platforms like Resso, Spotify, Apple Music, Wynk Music, Amazon Music, JioSaavn, etc along with Telco-CRBT and radio.
Expressing her excitement of recreating songs for Shemaroo Entertainment, Arunati Roy said, “I am thrilled and honoured to be a part of this extraordinary musical journey with Shemaroo Entertainment in Association with Hindi Unplugged World. Recreating these iconic Bollywood songs is a dream come true for me as a budding artist. It’s an incredible opportunity to infuse these timeless melodies with a fresh new-age touch and bring joy to the hearts of the younger audience. This project is a true celebration of music. It is a great opportunity created by Shemaroo to promote young artists, providing them with a platform to showcase their exceptional talent.”
This initiative marks the beginning of Shemaroo’s efforts to discover and nurture fresh voices, offering a chance for aspiring artists to join hands with Shemaroo and reach a wider audience. Through this Shemaroo is creating opportunities for emerging talents to make their mark in the music industry and contribute to the vibrant musical landscape. In line with their commitment to enhance the listening experience for GenZ and Gen Alpha audiences who have a fondness for 90s songs, the company is actively seeking similar budding artists to recreate and sing these timeless melodies.
This unique initiative promises to be a grand celebration of Bollywood’s rich musical heritage, infused with the fresh energy of contemporary talent. Get ready to relive the magic of 90s Bollywood music like never before!
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
