Movie Channels
Shemaroo Entertainment launches a metaverse revolution – ShemarooVerse on NEAR Protocol
Mumbai: Shemaroo Entertainment Ltd, India’s leading media and entertainment conglomerate, proudly introduces ShemarooVerse, an innovative and groundbreaking public metaverse poised to redefine the landscape of digital entertainment and social interaction.
ShemarooVerse emerges as a digital universe where entertainment seamlessly integrates with Web3 and AI. Built on the secure and efficient NEAR protocol, with an expansive content library, engaging interactive games, Bollywood avatars, live concerts and events in vast expanse spaces, immersive VR cinema, wellness zone, devotional zone, dynamic workspaces, vibrant social spaces, and storefronts, ShemarooVerse boasts a diverse range of offerings, ensuring there is something for every user’s taste.
This marks the beginning for ShemarooVerse, which has a continuous journey ahead, as it unlocks novel spaces and experiences. As the metaverse opportunity unfolds and consumers increasingly embrace new technologies, ShemarooVerse aspires to become the preferred destination for immersive entertainment.
On the launch of ShemarooVerse, Shemaroo Entertainment COO Arghya Chakravarty said, “We are thrilled to embark on this exciting journey with the launch of ShemarooVerse, a digital universe where entertainment seamlessly merges with Web3 technology. It is a transformative experience that pushes the boundaries of what is possible in the digital realm. We believe ShemarooVerse will revolutionise the way users engage with content, and we are confident that the audience will embrace and enjoy the new platform that Shemaroo, a legacy brand, is bringing to them.”
The creation of ShermarooVerse was made possible in part by a strategic partnership with the NEAR Foundation, a non-profit organisation that focuses on supporting sustainable, community driven innovation to benefit people around the world. One of its core areas of focus is the NEAR ecosystem, which includes a NEAR protocol, a fully operational decentralized blockchain-based platform for building decentralised applications.
NEAR Foundation’s MD India, Asia, and Middle East, Arpit Sharma said, “NEAR is thrilled about this collaboration with Shemaroo. Users can expect a unique and enjoyable experience as entertainment meets the blockchain. This marks an exciting chapter in the evolution of Indian entertainment on the blockchain.”
ShemarooVerse aims to become a central hub for digital enthusiasts, content creators, and socializers, setting a new standard for the future of entertainment in the digital age. It will be accessible on Web, mobile, and on JioDive VR headsets.
ShemarooVerse’s dynamic metaverse is powered by a key partnership with Seracle, a leading Web3 full- stack infrastructure company. Leveraging Seracle’s Web3 expertise, ShemarooVerse has become a hub of innovation on blockchain, offering users a cutting-edge digital experience.
Shemaroo Entertainment invites users to explore the limitless possibilities that ShemarooVerse offers, as the metaverse is set to become a hub for digital enthusiasts, content creators, and socializers.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
