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SES and MNC sky vision sign capacity deal for DTH market growth
MUMBAI: SES and MNC Sky Vision, Indonesia‘s premier satellite Pay-TV provider with its well-known brand, Indovision, has announced an agreement to provide capacity on the SES-7 satellite to support Indovision‘s future Chinese-language direct-to-home (DTH) package.
The multi-transponder and multi-year deal provides Indovision with access to the Ku-band capacity aboard SES-7 at the prime orbital location of 108.2 degrees east. Indovision intends to offer more than a dozen Chinese language channels using the capacity, which would allow Indovision to reach a niche audience segment in Indonesia‘s fast-growing pay-DTH market, beyond its current base of more than 2 million subscribers. Use of the capacity by Indovision is subject to regulatory approval.
Rudy Tanoesoedibjo, CEO of MNC Sky Vision, said, “We see continued growth in the pay-DTH market in Indonesia and are delighted to be able to leverage SES‘ global network and deep industry expertise to broadcast more content to meet the diverse needs of our subscribers in Indonesia.”
“The increasing maturity of the Indonesian pay-DTH market requires pay-TV operators to react swiftly in meeting the demands of different audience segments, as Indovision has done with the new Chinese-language pay-DTH offering. We are pleased to be the satellite operator of choice for Indovision and look forward to supporting Indovision‘s fast and robust growth strategy in this important market,” said SES sr. VP commercial Asia-Pacific and Middle East Deepak Mathur.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
