Kids
Senior level promotions at Nickelodeon Television
MUMBAI: Nickelodeon president Cyma Zarghami recently named head of the newly formed MTVN Kids and Family Group, today announced key executive promotions that will support Nickelodeon’s continued growth.
Tom Ascheim, a 16-year veteran of Nickelodeon has been promoted to executive vice president and general manager, Nickelodeon Television. In this new position, Ascheim will expand his current responsibilities to oversee day-to-day operations for all of Nickelodeon’s television businesses, including Nickelodeon; Noggin, The N and Nicktoons Television. His responsibilities will encompass all programming, production and marketing of the channels.
Additionally, Ascheim will be leading a production and creative group that will be positioned to produce and program content across multiple platforms. Ascheim will report to Zarghami.
In announcing Ascheim’s promotion Zarghami said, “While we are at the forefront of emerging new platforms, television is still and will continue to be the number-one entertainment choice for kids, and Nickelodeon Television is in great hands under Tom Ascheim. Tom combines tremendous leadership and business skills with the heart of a true Nickelodeon veteran. He also has the finest creative team in the industry behind him, and that combination of talent will ensure Nickelodeon’s success as we continue to move forward into this multiplatform era.”
Additionally, Zarghami announced that Nickelodeon and Viacom Consumer Products senior vice president, entertainment products Steve Youngwood has been named to the newly created position of executive vice president Nickelodeon Digital Media.
Youngwood will report into Zarghami with a dotted line to MTVN chief digital officer Jason Hirschhorn. He will lead and manage Nickelodeon’s expansion across current and future digital platforms. He assumes the day-to-day management of Nickelodeon’s growing online efforts, including Nick.com, Nicktoons.com, Nickjr.com, Noggin.com, The N.com and GoCityKids.com. Additionally, Youngwood will oversee the Group’s wireless, gaming, interactive television and digital video initiatives.
“Steve is one of Nickelodeon’s secret talents and has been a driving force in expanding our programming and creative content to exciting new platforms, from video games and records, to DVDS and cell phones, and most recently, iTunes. Steve will ensure that Nickelodeon will continue to be a leader with the best creative entertainment, as well as coordinate an overall digital strategy for our future, tapping into the MTVN infrastructure led by Jason Hirschhorn,” said Zarghami.
Also, Sarah Kirshbaum Levy, previously senior vice president, strategy and business development, has been named executive vice ppresident, strategy and business operations, Nickelodeon. Levy will continue to oversee the finance, strategic planning, ancillary business operations and business development activities for the company, as well as adding the responsibility of overseeing Nickelodeon Recreation and Magazine divisions.
“Sarah Kirshbaum Levy truly has a gift for strategic thinking. She will be a key contributor as we build the Kids and Family brands and businesses,” Zarghami said.
Zarghami also announced that Nickelodeon Networks Group chief operating officer and Nickelodeon Film and Enterprises president Jeff Dunn has made the decision to leave the company.
She said, “It is with great respect that we accept Jeff Dunn’s decision to leave the company. We thank him for his tremendous contributions over the years. He leaves us very well-positioned to continue our growth in consumer products and the many other businesses he helped build. We will miss him and have enormous pride in what he has accomplished here.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
