Kids
Nickelodeon greenlights first new global series to be produced in Viacom’s Miami studio
MUMBAI: Nickelodeon has announced the first series that will be produced in the new state of the art Viacom International Studios in Miami. The studio, which boasts two 15,000 sq. foot stages and was completed in late 2015, will serve as a multiplatform production hub for all of Viacom’s brands.
I Am Frankie, originally produced as Yo Soy Franky by Nickelodeon Latin America in Colombia was created by Argentine writer Marcela Citterio. The English language version, I Am Frankie, is now being adapted for global audiences by Catharina Ledeboer, who has written multiple Nickelodeon hits, including most recently Every Witch Way, which completed four seasons and Talia in the Kitchen.
I Am Frankie, is the story of Frankie – an experimental android who navigates the perils and wonders of being a teenager.
Already in development, production on I Am Frankie will begin in the second half of 2016. Nickelodeon has ordered 20 x 30 minute episodes, which will be distributed to Nickelodeon’s global audiences spanning 160 countries and territories via the brand’s more than 80 channels and branded blocks.
Viacom’s Kids and Family Group president Cyma Zarghami said, “Miami has been a content hub for Nickelodeon for some time, creating global hits such as Every Witch Way, among others. Our talented team in Miami is truly expert at the daily serialized format – and continues to innovate their approach to both content and platforms. I Am Frankie is a fresh and different format and has incredibly talented team behind it.”
Viacom International Media Networks, Americas president Pierluigi Gazzolo added, “Viacom’s commitment to top quality productions is greater than ever before – as audiences continue to demand more and more content. I am delighted that this innovative new show is among the first to be produced in this new turnkey facility.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
