DTH
SecureMedia & IBM team to deliver on demand biz solutions to IPTV industry
MUMBAI: SecureMedia, the US-based provider of conditional access and digital rights management (CA/DRM) software solutions for video content delivery over IP networks, has announced that it has achieved industry optimised status in IBM’s PartnerWorld Industry Networks.
As a participant in the PartnerWorld Industry Networks, SecureMedia can take advantage of IBM’s sales, marketing and technical expertise to develop and deliver solutions that meet customer requirements in the IPTV industry.
Customers are seeking solutions that can help them better integrate processes and applications and allow them to quickly respond to changing market opportunities, all key elements in transforming to an on demand business.
SecureMedia’s Encryptonite System software provides persistent cryptographic protection of video content from its source to the point of consumption while enforcing consumers’ usage rights to content, states an official release.
Encryptonite operates on a variety of hardware and operating system platforms and features an ultra-light and processor-efficient client for low cost integration in resource constrained embedded devices, set-top boxes, and PCs. Encryptonite provides content owners and distributors the highest levels of digital content security while offering service providers operational flexibility, massive scalability, and low overhead performance in protecting VOD and broadcast IPTV.
SecureMedia has been working alongside IBM at Cavalier Telephone in Virginia in the launch of North America’s first IPTV service based on the new H.264/AVC video standard. Cavalier Telephone is a competitive local exchange carrier (CLEC) serving business and residential customers across five states and the District of Columbia. Cavalier will provide its customers with a complete lineup of the top broadcast pay TV channels, as well as Video on Demand (VOD) content from the major Hollywood studios, all protected by SecureMedia’s Encryptonite System, the release adds.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
