DTH
SEBI asks for clarification from Videocon d2h for its proposed Rs 700 crore IPO
MUMBAI: Direct to home (DTH) operator Videocon d2h has been in the news for its proposed Rs 700 crore initial public offer (IPO) for long and now the Securities and Exchange Board of India (SEBI) has asked for clarifications from the merchant banker of the DTH operator.
While the last date on which communication by SEBI was issued or received was 2 January, the board, today, without disclosing the details said that the clarifications from lead manager (LM) are still awaited.
The observations on the draft offer document may be issued by the board within 30 days from “the date of receipt of satisfactory reply from the lead merchant bankers, where the board has sought any clarification or additional information from them,” reads SEBI notice.
It was on 30 September that the board received the draft offer from Videocon d2h through its lead manager Axis Capital.
As per several media reports, while the DTH company has proposed IPO estimates to raise Rs 700 crore, it is also considering to mop-up Rs 50 crore through a pre-IPO placement of its shares to institutional investors.
“While the company has not disclosed the total number of shares to be sold in IPO, the pre-IPO placement could be of 50 lakh shares,” says a PTI report.
It was in October when Videocon d2h filed for its IPO. The company had then said that it plans to spend a portion of the Net Proceeds of the issue towards acquisition of set-top boxes, outdoor units and accessories thereof from TEL, a Videocon Group entity.
The company commenced DTH operations in July 2009 and has grown its subscriber base from 0.44 million gross subscribers as of 31 March 2010, to 11.21 million gross subscribers, as of 30 June 2014, which represents approximately 16.2 per cent of the total DTH subscriber base in India.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
