iWorld
SeaChange powers Quickline multiplatform video with time-shifting & catch-up TV
MUMBAI: Swiss cable network operator The Quickline Group has raised the bar on personal television excellence with its introduction of Quickline TV, based on an end-to-end suite of integrated software and services from SeaChange International spanning multiplatform content management and delivery, monetization and subscriber experience, including RDK-V-based set-top box software.
The Quickline Group is one of the leading full-service providers of entertainment and communication in Switzerland. With its scalable and open SeaChange platform, Quickline maintains an optimally efficient, centralized video operation that supports 25 independent regional cable television operators representing approximately 400,000 Swiss households. Quickline is the country’s third-largest TV provider and fourth-largest Internet and telephony provider.
SeaChange Adrenalin multiscreen television software, integrated with SeaChange’s RDK-based Nucleus set-top software, drives Quickline TV from the back office operation through to TVs, PCs and mobile devices at home and on the go. Quickline TV achieves the pinnacle of truly differentiated personalized TV services with its innovative subscriber profiles, which give multiple viewers on a single household cable subscription the ability to enjoy uniquely curated experiences across devices, presenting thousands of hours of on-demand video, recommendations and time-shifted TV programming to suit an individual’s own content tastes and viewing preferences.
SeaChange also delivered Quickline TV’s OTT device apps for Android and iOS enjoyment, in addition to leading end-to-end integration of third-party technology providers for content delivery network, video encoding, content security and advanced set-tops, among other components.
“Quickline is on a mission to produce meaningful innovation that results in Switzerland’s best entertainment and communication experience,” said Quickline Residential MD Yann Steulet. “Quickline TV is the latest success to embody our desire to win and inspire consumers with unsurpassed value every day. Through its meticulous focus on monetising high-quality video everywhere, SeaChange has been instrumental in helping us to elevate multiplatform entertainment to a new level in the Swiss market and for the world at large.”
“SeaChange is accustomed to collaborating with many customers to define the forefront of innovative entertainment,” said SeaChange CEO Ed Terino. “With Quickline’s groundbreaking achievements in personalisation, ease of enjoyment and RDK implementation, we believe the eyes of the media world will be on Quickline TV as a new ideal for video service provider evolution.”
SeaChange develops open software solutions that perfect mission-critical performance in multiplatform content management, video back office, advertising and user experience. SeaChange offers proven interfaces to empower service providers and content owners with flexibility to innovate with the widest range of third-party technologies to stay ahead in the rapidly evolving market for video entertainment. SeaChange is deployed across a variety of clients and devices, including solutions developed organically by service providers themselves, best-of-breed client/device solutions, and now with the option of also leveraging a rich set of extensively customizable clients, which provide the front-end for Quickline TV.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
