iWorld
SC defers nod for RCom asset sale
MUMBAI: The Supreme Court today did not grant permission to Reliance Communications Ltd (RCom) to sell its wireless assets to Reliance Jio Infocomm Ltd, deferring the case for two weeks.
The ruling marks a setback for RCom, which is trying to reduce its debt worth $6.8 billion and pay back its creditors. The Supreme Court set a hearing for April 5 to continue examining whether it will allow the sale to go through despite an ongoing legal challenge filed by Swedish telecom gearmaker Ericsson at an arbitration tribunal. The Swedish company had sought the court’s help to prevent RCom from selling assets without its permission.
“In view of the intervening court holidays on 29th and 30th March 2018, the matter has been fixed for hearing in the subsequent week on Thursday, 5th April 2018,” RCom’s release to the BSE stated.
State Bank of India, one of RCom’s biggest creditors, had filed a petition to the apex court to allow the sale to go through even as Ericsson’s case remained at the arbitration tribunal.
RCom, controlled by Anil Ambani, had decided in December to sell its wireless assets to Jio in a deal pegged at $3.8 billion, according to market sources.
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“As legally advised, RCom remains confident that its asset monetisation programme will be completed expeditiously to protect the interests of its secured lenders, much in advance of the time limit of 31st August 2018 prescribed by the RBI for resolution of such cases,” the release added.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
