News Broadcasting
Satish Menon joins Sahara TV; whither Mak TV?
In the end he was out almost before he had set foot inside. Satish Menon has left the still-up-in-the-air Manoranjan Aur Kya (Mak) TV and joined Sahara TV, industry sources revealed today.
Sources say Menon is likely to be heading ad sales and marketing at Sahara. When contacted Priya Raj, Sahara TV vice-president (publicity, promotions & PR), confirmed Menon’s having joined Sahara but said details regarding his designation were still awaited.
Menon joined Mak from Zee TV where his last posting there was as president of Zee News. His has been just one of the high-profile departures from the Zee Group in the last few months.
Menon’s leaving Mak just a couple of months after joining the network is likely to further fuel doubts about whether the network will finally see the light of day. Mak was originally scheduled to launch on 31 December as a six-channel bouquet. Then 26 January (Republic Day) was being talked off as a launch date but there is still no word available on what is happening there.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
