Sports
CP Plus named title sponsor of Punjab Kings for IPL 2026
New jersey unveiled in Mohali symbolising performance and innovation.
MUMBAI: CP Plus just powered up Punjab Kings because when your sponsor’s name is on the jersey, even the boundaries start feeling more secure. CP Plus has been announced as the title sponsor of Punjab Kings ahead of IPL 2026, with the partnership unveiled through the launch of the team’s new jersey in Mohali on Friday. The collaboration blends the high-energy spirit of cricket with CP Plus’s focus on precision, reliability and technology-driven innovation.
The jersey serves as a visual symbol of the alliance, reflecting shared values of performance, trust and future-readiness. The association aims to leverage the IPL’s massive platform for deeper consumer engagement, brand salience and regional resonance, particularly in cricket-passionate markets like Punjab.
CP Plus managing director Aditya Khemka said, “This marks the beginning of a meaningful journey for CP Plus. The unveiling of the Punjab Kings jersey is symbolic of a deeper alignment, one that is built on shared ambition, innovation, and the pursuit of excellence.”
Punjab Kings CEO Satish Menon added, “We would like to welcome CP Plus into the Punjab Kings family. It’s our pleasure to be associated with a brand that, like us, values excellence and keeps the consumer at the focus.”
Punjab Kings CCO Saurabh Arora noted, “CP Plus is a brand that people trust and encounter every day, which makes this partnership a seamless integration. Our goal is to build something across the season that delivers genuine consumer impact.”
As Punjab Kings prepare for IPL 2026, the partnership lays the foundation for immersive fan experiences, integrated storytelling and technology-led activations that connect sport, innovation and brand purpose both on and off the field.
In a league where every sponsor wants to stand out, CP Plus isn’t just buying space on a jersey, it’s buying into the heartbeat of a team, proving that when technology meets cricket’s passion, the real winner is the fan who feels the thrill up close.
Sports
Pluckk partners Pickleball Maharashtra Open 2026 as freshness partner
Event from 1 to 3 May in Mumbai to feature clean-label food and experience zone.
MUMBAI: Game, set, snack because even the fastest rallies need a fresh refill. Pluckk, a fresh food-focused digital brand, has been named the Official Freshness Partner for the Pickleball Maharashtra Open 2026, set to take place from 1 to 3 May at the Andheri Sports Complex in Mumbai. Organised by the Maharashtra Pickleball Association, the tournament brings together a growing community around one of India’s fastest-rising sports.
As part of the partnership, Pluckk will introduce an on-ground ‘Experience Zone’, offering athletes and attendees access to quick, clean and functional food options throughout the three-day event. The spread will include 100 per cent natural tender coconut water, cold-pressed juices and plant-based protein bars, all positioned as no-added-sugar, no-preservative alternatives.
The collaboration reflects a broader shift in sports culture, where nutrition is becoming as central as performance. Pickleball’s rapid rise from a niche pastime to a fitness-driven community sport has created space for brands to plug into lifestyle narratives beyond the game itself.
For Pluckk, the association is as much about visibility as it is about positioning. By embedding itself within an active sports ecosystem, the brand is pitching fresh, clean eating as a seamless extension of movement, recovery and everyday wellness.
With the Maharashtra Pickleball Association aiming to expand the sport’s reach and engagement, the addition of nutrition-led experiences adds another layer to the event’s appeal. And for players and spectators alike, the message is clear: staying energised on court now comes with a side of clean convenience.
