Sports
Punjab Kings secure CP Plus as IPL 2026 title sponsor
Global security giant teams up with IPL finalists for tech-driven fan experiences and brand boost.
MUMBAI: In a partnership that’s bound to keep rivals under surveillance, Punjab Kings have locked down CP Plus as their title sponsor for IPL 2026, blending cricket’s edge-of-the-seat thrills with cutting-edge security smarts. Fresh off last season’s nail-biting run to the final, the franchise is gearing up for another high-stakes showdown, now with a tech-savvy ally that’s all about watching your back,literally.
CP Plus, the global powerhouse in video surveillance, biometric access, home automation, and enterprise security, isn’t just slapping its name on jerseys, it’s diving headfirst into a season packed with digital storytelling wizardry, lively on-ground events, and immersive fan perks. Picture stadium screens alive with tech integrations that make every match feel like a blockbuster, turning passive viewers into part of the action. It’s a nod to how Indians crave trust and innovation in everything from their homes to their favourite sport, proving that safety and sixes can go hand in glove.
CP Plus managing director Aditya Khemka couldn’t hide his excitement, “Cricket unites millions, and this tie-up with Punjab Kings feels like a perfect innings. Their fearless vibe mirrors our own discipline, precision, and performing under pressure. We’re set to connect with fans nationwide, showcasing how our tech builds safer, smarter worlds.”
Echoing the buzz, Punjab Kings CEO Satish Menon chimed in, “Thrilled to have CP Plus on board, it’s a shared vision that’ll amp up value for everyone.” Punjab Kings chief commercial officer Saurabh Arora added a dash of flair “CP Plus fits right into daily Indian life, making this a slam-dunk for IPL crowds. Expect a campaign that pulls fans deeper into the Punjab Kings universe.”
Adding firepower to their arsenal, Punjab Kings wrapped up their 25-member squad at the IPL 2026 auction on 16 December, snapping up four fresh talents to bolster their core. With ambition crackling like a live wire, the team is primed for a season of fireworks, where every boundary might just come with a side of surveillance savvy. Who knew cricket could get this securely entertaining?
Sports
Kaacon Sethi retires as CMO of Dainik Bhaskar Group after 12 years
Led brand, content and revenue innovation across media, sports and entertainment.
MUMBAI: After nearly a dozen years of shaping narratives and building brands, Kaacon Sethi is signing off from the marketing playbook at least for now. The long-time chief marketing officer at Dainik Bhaskar Group has stepped down, bringing to a close a 12-year stint that saw her steer the organisation through evolving media and revenue landscapes.
During her tenure, Sethi worked at the intersection of advertising, content and commerce collaborating closely with advertisers to craft client solutions and develop content-led offerings that went beyond traditional formats. Her role increasingly focused on aligning editorial strengths with brand objectives, unlocking new revenue streams in a media ecosystem undergoing rapid transformation.
Her journey at Bhaskar, she noted, was among the most defining phases of her career, one that allowed her to build, experiment and contribute across marketing, branded content and business strategy. From strengthening market presence to driving newer initiatives such as “Urban Bharat”, her work reflected a broader shift in how media organisations approach audience engagement and monetisation.
Sethi also highlighted the collaborative environment within the organisation, describing it as a space where ideas were tested, debated and pursued with conviction, an approach that helped shape several of the group’s marketing and content innovations over the years.
With experience spanning media, entertainment and sports marketing, her exit marks the end of a significant chapter not just for her but also for the organisation’s evolving marketing strategy.
For now, Sethi plans to take a short break before moving on to the next phase of her career. If the past 12 years are any indication, the pause may be brief but the impact is likely to linger longer.
