Sports
Livguard joins Punjab Kings as exclusive power partner for IPL 2026
Energy brand taps cricket’s biggest stage to boost visibility and fan engagement
NEW DELHI: Livguard has signed on as the exclusive power partner of Punjab Kings for the Indian Premier League 2026, marking a strategic push to expand its consumer reach through one of India’s most-watched sporting platforms.
The partnership will see Livguard gain prominent jersey visibility alongside a mix of player-led content, fan engagement initiatives and on-ground activations. The brand aims to use the IPL’s mass appeal to strengthen awareness around its portfolio of energy solutions, ranging from inverters and batteries to solar technologies.
The move comes at a time when Indian households and businesses are increasingly shifting towards efficient and sustainable energy options. By aligning with a high-impact cultural property like the IPL, Livguard is looking to move beyond category awareness and position itself as a trusted, everyday energy partner.
SAR Group founder Rakesh Malhotra said, “India’s energy future will depend not just on how much we generate, but how effectively it reaches homes and businesses. This association gives us a powerful platform to take that message to a wider audience. The IPL brings unmatched scale and emotional connect, helping us highlight the importance of reliable and future-ready energy solutions.”
From the team’s perspective, the partnership is being positioned as a natural fit. Punjab Kings CEO Satish Menon said the collaboration reflects shared values around consistency and resilience, adding that the franchise looks forward to creating meaningful fan engagement throughout the season.
Echoing this, Punjab Kings CCO Saurabh Arora noted that the association aligns well with the team’s broader ecosystem, with plans to build authentic connections with fans while delivering tangible value for the brand.
As part of the tie-up, the two sides will roll out a mix of digital campaigns, meet-and-greet sessions, and bespoke video content featuring players. The focus remains firmly on fan-first storytelling, blending sport with everyday relevance.
With a presence across more than 21,000 pincodes and a growing footprint in rooftop solar installations, Livguard is betting on the IPL spotlight to accelerate its brand narrative around cleaner, smarter energy. As the tournament unfolds, the company will be looking to convert visibility into trust, and attention into long-term consumer relationships.
