DTH
Saregama reinvents Carvaan with hundreds of Podcasts
Saregama Carvaan takes a technology and content leap with Carvaan 2.0 by giving access to hundreds of daily updated Wi-Fi based audio stations along with 5000 evergreen pre-loaded songs. Like the original version, Carvaan 2.0 also stands by its promise of simplicity, nostalgia and a lean back listening experience. The device now comes with a fourth category named “Wifi” along with Artistes, Specials and Geetmala.
The pre-loaded 5000 songs continue to be accessed anytime without internet along with other features like FM/ AM, USB & Bluetooth. In addition, the customer can now one-time connect her Carvaan 2.0 to home wifi using free companion app, and then access hundreds of audio stations including specially curated playlists offering 20k Hindi songs. A lot of care has been taken to keep the connectivity and content access process simple and intuitive. This stations cover genres like Devotional, Entertainment, Music , Health and wellness , kids, Sports, News , lifestyle. Some of the prominent stations are Bhagwad Geeta ka Saar, Sampoorna Sundarkand, Nani Maa ki Nuskhe, Musafir hoon Yaaron, Wordgram, Open Mike (poetry), Bachchon ki Kahaniyan, Bedime stories, Stock Market updates etc. Each of these 150+ stations is updated regularly, and can be accessed on-demand and maintains bookmark. With so much high quality podcasting content being created, we believe that the available number of stations will touch 1000 within a few months.
Talking about the latest launch, Mr Vikram Mehra, Managing Director, Saregama India said, “Carvaan 2.0 is our response to consumer feedback about widening the content offering on Carvaan. The list of new audio stations cut across the age groups and offers something to every member of the family. Next few months will see us enhancing the content offering by working with a wide range of content creators who see Carvaan as an effective platform for disseminating their audio content”
Carvaan 2.0 is available in Classic Black and Emerald Green at Rs 7990. The same has been launched in Gold variant as well with iconic Harman Kardon speakers in two colors – Champagne Gold and Rose Gold at Rs 15990. Carvaan 2.0 has a rechargeable battery lasting up to 5-6 hours and promises 1 year door step warranty backed by an all India service network.
Both the newly launched variants are available on www.saregama.com
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
