News Broadcasting
‘Sansani’ completes 100 episodes
MUMBAI: Sansani, the daily crime show on Star News has completed 100 episodes. The channel claims to have redefined primetime news on Indian television. The crime show was designed to address the safety and security of the public by and large.
In a statement issued, Star News captured 27 per cent of market share leaving behind the conventional crime shows. Star News CEO and editor Uday Shankar says, “Sansani was an attempt to make news more real and bring in real people and real concerns at primetime and move away from news that was dominated by hackneyed statements, phony concerns and false people. Today we are proud to say that Sansani has succeeded on all these parameters.
“Along the way we are proud to have set new benchmarks. We feel that we have been able to contribute towards making our viewers’ neighbourhood a better and safer place to live in, a fact which gives us deep satisfaction as we roll out the 100th episode,” he added.
As per the TAM data provided by the channel, Sansani gets over 100 per cent growth in viewership on it’s time slot. It’s 27 per cent average market share post launch is above all crime shows that beam across all channels. Aaj Tak’s Vardaat and Zee News’ Crime Reporter with a 23 per cent market share are a distant joint second while NDTV India’s Dial 100 comes fourth at a17 per cent market share. (TG: CS 15+; Market: Hindi Speaking Markets; Period: TAM week 48 ’04 – week 13 ’05).
BAG Films, managing director Anuradha Prasad emphasises, “Sansani is an attempt to make news more real and bring in real people and real concerns.”
Star News also airs Red Alert, Sansani, provides daily account of the latest news from the world of crime, a valuable tip on crime prevention and a section on the ‘most wanted’. The programme recreates the actual scene of crime vividly, wherever needed, to give the viewing audience a real sense of the crime scene.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
